中国传媒大学公共治理与城乡智慧管理高级研修班的课程有哪些?
来源:路灯在职研究生
时间:2019-05-16 17:05:34
| 课程编号 | 课程科目 | |
| 通识课程(4门) | ||
| CUC51001 | 中国传统文化与企业管理Chinese culture and enterprise management | |
| CUC51002 | 战略管理Enterprise strategic management | |
| CUC51003 | 商法Commercial law | |
| CUC51004 | 伦理学Ethics | |
| 专业课程(10门) | ||
| CUC55001 | 广告学Advertising | |
| CUC55002 | 新闻传播史(中外)History of News Communication (Chinese and Foreign) | |
| CUC55003 | 公关原理PR principle | |
| CUC55004 | 公共关系与媒体Public relations and media | |
| CUC55005 | 广告传播学Advertising communication | |
| CUC55006 | 政府公关Government public relations | |
| CUC56001 | 智慧城市治理Smart city governance | |
| CUC56002 | 智慧城市与数字生存Smart city and digital survival | |
| CUC56003 | 文化管理与政策Cultural management and policy | |
| CUC56004 | 大数据与地方治理Big data and local governance | |
| 实践与活动 | ||
| 学员拓展活动Student development activities | 班级季度郊游Class quarter outing | |
| 学术交流 Academic exchange | 校友俱乐部沙龙Alumni club salon | |
*课程根据最新热点及培养方案进行调整











